About blasé

Blasé is a San Francisco based clothing label founded in 2023 by designer Blaze Blasé to inspire romance, spark confidence, and redefine how you feel getting dressed. We envision a world of everyday glamour, where personal expression is ubiquitous and unabashed, and expectations of propriety and modesty are eschewed for something better—carefree, unbounded fun and joy in your own skin.

Our pieces are designed, cut, and sewn together in a tiny San Francisco studio, all by Blaze herself. Our garments draw from a range of influences such as mythology, images of nature, romantic nostalgia, and the glamour of stagewear and costume design distilled into ready-to-wear.

Through feminine silhouettes, ease of wear, and a community rooted in unashamed expression, Blasé creates more than clothing–we build an armory for femininity out of fashion designed for fantasy and made for real life.